Ms. Natasha Erica Choi
Global E-Commerce Manager
Former Casetify & Luxury E-Commerce

As an experienced E-Commerce Manager with 8 years in the industry, Natasha has worked in both luxury and local startup e-commerce businesses where she oversee day-to-day ecommerce operations, driving sales, and market localization.

She is skilled in utilising various e-commerce platforms including Shopify and Shopline and she specialise in data analysis, enhancing customer experience journey and product merchandising optimisation to ensure achievement of sales targets.