Application Criteria
The applicant company must be registered in Hong Kong and has a business track record of at least 2 years. The company should also be in the early stages of development and require significant financial and professional support.
The applicant must be a Hong Kong permanent resident.
The applicant company must be from one of the following design disciplines:
  • Fashion Design
  • Product Design
  • Jewellry and Accessory Design
  • Media and Communication
  • Brand or Packaging
  • Visual or Spatial Arts
  • Interior or Architecture
  • Other Creativity Related Design Disciplines
The applicant company must have a presence on at least one or more social media platforms, including but not limited to Facebook / Instagram / YouTube / Weixin 微信公眾號/ Weibo 微博/ Xiaohongshu 小紅書/ Douyin 抖音.
The applicant company must demonstrate that at least 50 SKUs have been marketed in the past 12 months prior to its application date.
The applicant company must have at least 2 full-time staff (including the applicant) based in Hong Kong as at the date of application, and

a) at least one of the staff must be a major shareholder and must be a designer in a recognised design discipline;

b) the aggregate shareholding percentage or interest of the full-time designer(s) must be in majority; and  

c) all staff must be able to legally work in Hong Kong.
The applicant company must provide a TransUnion Limited Credit Report from no more than 3 months before its application date.
The applicant company must provide proof to show it has generated at least HK$200,000 sales turnover in the past 12 months before its application date (applicable to the applicant company joining the Actualisation Stage only).
Learn more about the application process