Katie is an e-commerce and digital marketing professional with 10+ years of experience in highly competitive industries. She possessed an all-rounded experience in digital sales and marketing, including e-commerce, social media marketing, content creation, digital and mobile advertising, retention marketing and project management, etc.
Personally, she is also well equipped with presentation and negotiation skills via completing professional courses. She is passionate and aspire to be a digital market leader.
As the former Head of eCommerce in Dyson, she led the online channel management across .com, marketplaces, online retailers and TVHS for Hong Kong and Taiwan, identified the growth opportunities to increase online share by over 100%, oversaw the performance marketing with site conversion enhancements and able to optimise conversion rates by 133%+. Additionally, she formulated the right value stack for .com to increase brand equity and improve customer experience.