Joy is a journalist-turned-B2B marketer who excels in driving impactful growth strategies and leading global teams. As the Head of Global Marketing at SleekFlow, she has played a pivotal role in establishing and scaling the young global startup brand from scratch. She currently leads an international team of marketers, frontend engineers, and creatives spanning six countries, across APAC, LATAM, and the UAE. Her ability to build and nurture high-performing teams have resulted in a remarkable 12% month-over-month traffic growth, a 1300% year-over-year increase in LinkedIn followers, and secured a 2X marketing-driven revenue growth in the past six months alone. Joy holds a BA in Journalism and Communication from The Chinese University of Hong Kong. Prior to SleekFlow, she gained notable experience in the digital media industry, including Google, HK01, RTHK, where she specialised in expanding social media exposure, driving sales, and content creation.