Mr. Robin Lu​
Former Director of Digital Operations​

Robin Lu, with former positions at various renowned companies, has endowed with extensive experience in digital strategy and business innovation. During his tenure as the digital operation director at LVMH Group, he led and built the Group's digital operation centre. He pioneered the creation of consumer operation centres for multiple brands, consumer data platforms and the smart retail lab.

Robin also served as the APAC digital strategy director at American VF Corporation, where he guided the digital transformation of brands like VANS and NORTH FACE in the Asia Pacific region. Moreover, as the E-commerce General Manager for Toys "R" Us China, he successfully engineered a comprehensive omni-channel capability and facilitated the seamless integration of online and offline operations.

As a specialist in digital marketing and e-commerce, Robin held key positions in various organisations to drive brand digital transformation and innovation. His focus is on helping enterprises establish closed-loop digital operations, aligning digital operations with overarching business strategies. He has also achieved remarkable accomplishments in retail digital innovation. As the leader of the smart retail Lab, Robin utilised innovative design and design thinking to provide comprehensive omni-channel growth solutions for retail and consumer goods enterprises.

With extensive experience in digital transformation workshops, Robin employs trend insights, business case analyses, and digital innovation methodologies to assist companies in their digital transformations, ensuring the integration of digital strategies with business capabilities. He collaborates closely with board chairmen, C-level executives, and digital business HR partners to provide strategic support for corporate digital transformation.

In market research trends, Robin emphasises the inevitability of omni-channel retail as a strategic path for brands, the essential integration of digital operational capabilities with business operations, and the growing significance of consumer-centric approaches that focus on managing consumer assets.