Lance Tsang is currently the Assistant Director of Marketing (Digital & App Commerce) at McDonald’s Hong Kong, responsible for accelerating digital growth through innovative strategies and customer-centric initiatives. Lance previously headed eCommerce and CRM at AS Watson Industries, spent several years establishing the eCommerce arm of I.T Apparel Group (ITeSHOP) which is now the leading fashion ecommerce business in China & Hong Kong. He has also led marketing for Yoox Net-a-Porter Group across the Asia Pacific, spearheading their regional expansion.

A digital business leader with over 12 years of experience in building brands, driving sales, and delivering sustainable customer engagement through integrated digital marketing campaigns and analytics. Lance is passionate about mentoring future marketing talents and keeping ahead of trends in digital technologies and consumer behavior.