Mr. Jesse Lee
Head of Branding Communication & Public Relations
Tencent Marketing Solution

Jesse Lee joined Tencent in 2016 and currently serves as the Head of Branding Communication & Public Relations in the Tencent Marketing Solution Department. In this capacity, he oversees brand image enhancement, develops methodologies anchored in Tencent's digital ecosystem, and drives B2B communications with an emphasis on product leadership and industry solutions.

With over 16 years in marketing, Jesse boasts extensive practical experience and has demonstrated leadership in multiple roles. He has held roles in sales, public relations, and marketing, working with media firms, top tier 4A agencies, and innovative internet companies. His expertise ranges from traditional public relations and communication to data-driven precision marketing, from strategic positioning to effectiveness measurement, from creative B2C interaction to Influence building in B2B market. Jesse's proactive and adaptable nature has allowed him to refine his skills, keeping pace with the evolving industry landscape.

Previously, as Business Director at Ogilvy & Mather Group, Jesse led a team in devising and implementing holistic marketing and communication strategies. He has collaborated with global giants such as Intel, Caterpillar, Hawaiian Airlines, ThinkPad, LG, American Express, and BMW, playing a pivotal role in bolstering their foothold in the competitive Chinese market. His leadership and innovative approach continue to drive growth and excellence at Tencent, reflecting his commitment to delivering outstanding results.