Dave is an Associate Performance Director at Omnicom Media Group. With over 10 years of experience in the digital advertising industry, he specializes in managing performance-driven accounts across various sectors such as banking, FMCG, travel, and e-commerce. His expertise lies in data tracking and performance-driven media, including affiliates, Meta solutions, Google Marketing Platform, LinkedIn, and programmatic advertising.Additionally, he played a key role in the digital transformation team at Cathay Pacific, leading the integration of their Data Management Platform (DMP), Customer Data Platform (CDP), and Marketing Cloud to facilitate innovative and personalized omni-channel experiences.